PROGRAMMES
   
 

Benefits

  Programme Structure
  Programme Schedule
  Assessment Methods
  Entry Requirements 
  Intake Schedule
  Fee & Payment Schedule


More Information
For further details, please contact the course coordinator:

 Tel  :  03-22875200  (Siti Selmiah) or 
03-26173115 (Nor Azura)


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

Download
Application Form
in MS-Word Format OR PDF Format

 

Professional Diploma in Sales and Marketing

Professional Diploma in Sales and Marketing (PDSM) is a 12 (twelve) months part-time programme offered in collaboration between University of Malaya Centre for  Continuing Education (UMCCed) and Institute of Human Resource Development (IHRD). 

The objective of this programme is to provide marketing and sales knowledge, skills and competencies to participants to enable them to improve their productivity, efficiency, effectiveness and overall performance through increase in sales.


 

Benefits
Upon completion of the course, participants should be able to improve sales performance  through:

  • Application of theories, concepts and practical aspects of marketing and sales

  • Development of salesmanship, skills and competencies

  • Designing of effective marketing and sales strategies and plans

  • Conducting accurate marketing research

  • Application of effective communication strategies and competencies

  • Development of business networking

  • Application of effective negotiation techniques and strategies

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  Programme Structure

The entire course comprises of eleven (13) modules, namely:
 

Module 01  :        DJ01  Marketing Principle

Module 02  :        DJ02  Marketing Strategy I (Product/Pricing)

Module 03  :        DJ03  Marketing Strategy  II (Promotion/Distribution)

Module 04  :        DJ04  Strategic Marketing Management

Module 05  :        DJ05  Marketing Research

Module 06  :        DJ06  Psychology of Consumer Behaviour

Module 07  :        DJ07  Selling Principles

Module 08  :        DJ08  Sales Management

Module 09  :        DJ09  Salesmanship

Module 10  :        DJ10  Negotiation

Module 11  :        DJ11  Business Networking

Module 12  :        DJ12  Business Communication

Module 13  :        DJ13  Project Paper

 

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Programme Schedule

· Class - Saturday 
· Time -   2.30 pm - 7.30 pm 

The above schedule is only for programmes conducted in Kuala Lumpur. Please contact the course coordinator or our programme manager for programme schedule at other locations.

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Assessment Methods

Methods

100%

Examination

75

Assignments

25

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Entry Requirements

  • SPM 3 credits with 3 years of working experience, OR

  • STPM 2 principles with 2 years of working experience, OR

  • Diploma recognized by UM with 1 year of working experience, OR

  • Degree in any discipline, recognized by UM

(Applicants who do not meet the entry requirements above will be considered through an interview session.)

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Intake Schedule

April & September

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Course Fees

Methods of Payment

Total

Full Payment (lump sum)

RM 8000.00

By Instalment (refer to payment schedule)

RM 8300.00

Payment Schedule

 

Fee (RM)

Registration

2500.00

Monthly

 

1

800.00

2

800.00

3

800.00

4

850.00

5

850.00

6

850.00

7

850.00

TOTAL

8300.00


The fees quoted above is only for programme conducted in Kuala Lumpur. Please contact the course coordinator or our programme manager for course fees at other locations.

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