Course Code: PCSBM


Sport Business Management is an area of professional endeavour in which a variety of sport-related managerial careers exist. It is now a global business. It is critical that the local and international sports industry employs people with the right qualifications, experience and skills. The University of Malaya Centre for Continuing Education (UMCCed) Professional Certificate in Sports Business Management is precisely the kind of qualification designed for athletes after their retirement from active participation. The industry specific knowledge that students will gain will help them to secure jobs in their respective sporting field and that augurs well for the industry. This course takes a 360-degree look at the sports industry addressing all the needs of stakeholders.

The Objective

By the end of the course, the participants should be able to:

  • Obtain a broad knowledge of Sports Business Management concepts with a focus on the sports industry.
  • Apply the Management and Business tools to this sector without the constraints of time or location.
  • Improve the career choice in the Sports Industry.
  • Understand the critical role of what Sports can offer.
  • Identify the framework of business in relation to sports.
  • Improve any of the sports constantly and promote it globally in the light of its unifying, educational, cultural and humanitarian values.


  • Sports Administration & Management
  • The Business of Sport
  • Media and Communication in Sport
  • Event and Facility Management in Sport
  • The Economics of Sport
  • Development in Sports
  • Sport Marketing
  • Project Paper and Presentation

Entry Requirements

  • Completed SPM or its equivalent ; or
  • Any other qualifications approved by the programme panel; or
  • Basic Degree in any discipline, recognised by any local public universities or private colleges.


  • Weekend classes
  • Specially prepared notes and handouts.
  • Soon to be conducted in the South East Asian Region


  • Examination 50%
  • Project Paper 30%
  • Assignment 20%

Programme Fees

  • Registration : RM 150 .00
  • Course Fee :
  1. Peninsula Mia : RM 3,800.00
  2. Sabah/Sarawak : RM 4,500.00
    (fees quoted above are subject to 6% GST)

Awarding of Certificate

Professional Certificate will be awarded by UMCCed to participants upon successful completion of the course.

Programme Duration

  • A 6 - months programme with weekend classes.
  • Classes will be conducted between 9am #&45; 5pm on Saturdays and Sundays.
  • Venue will be decided by the programme provider in due course.

Medium of Instruction

The medium of instruction would be English and Bahasa Malaysia.

Potential Career Opportunity

  • Sport Administration & Management
  • Event & Facility Management
  • Sports and Leisure Marketing ( Sponsorship)
  • Athlete Agent
  • Teaching / Lecturing Sports
  • Sports Tourism Industry
  • Entrepreneurship in Sport


For further details, please contact :

Programme Director : Subramaniam E.R. at +6011 1628 4330 or email at This email address is being protected from spambots. You need JavaScript enabled to view it.

Application Procedures

Application must be made through the prescribed form, which may be obtained from UMCCed office or can be downloaded here. 

All enclosed academic records and other supporting documents must be certified true copies.

A complete application should consist of the following items:

A complete, signed application form with a passport size photograph
Copy of Identification Card / Passport
Copy of SPM/ MCE or GCE 'O' Level 
Certificate or equivalent

Please send the application form, processing fees and related documents to the address below either by hand or mail to:

Skills & Education Enchancement Division (SEED),
University of Malaya Centre for Continuing Education (UMCCed), 
Level 7, Wisma R&D University of Malaya, Jalan Pantai Baharu, 59990 Kuala Lumpur.

Further enquiries, please contact :
Programme Director
Subramaniam E.R. : 011 1628 4330
E-mail :

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