1. In this course, the participants will learn the important of brand awareness, how to lead generation using social media, target the right customer.

2. Participants will also learn how to increase sales using Digital Marketing, and expand the local business, we can bring our business to be global.

3. Any businesses wishing to create an online presence, turn offline into online

1. Fundamental of Digital Marketing 

• Conventional Marketing vs Digital Marketing
• Type of Digital Marketing Channel
• Your Unique Selling Proposition
• Know Your Customer
• Marketing Mix
• Create Digital Footprint
• Creating Authority Online
• Know Your Digital Marketing Tools
• Power of CopyWriting (Bonus)

2. Social Media Marketing (SMM) 

• Introduction to Social Media
• 14s Social Media Content Strategies
• Facebook Marketing
• Instagram For Business

3. Website Marketing 

• Introduction to Website Design and Development
• Advantage of using Website for Business
• Choose Your Business Website Platform
• Generating Income Through Website Marketing

4. Email Marketing 

• Introduction to Email Marketing
• Lead Capture Strategies
• Building Email Database
• Customer Value Optimization (Bonus)

5. Search Engine Optimization (SEO) 

• Understanding Search Engine Optimization 
• On Page Optimization 
• Off Page Optimization 
• White Hat vs Black Hat (Bonus)

• Small Business Owner
• Sales & Marketing Personal
• Entrepreneur and Startup
• Marketing Manager
• Digital Marketing Specialist
• Marketing Consultant
• Individuals who are interested in learning digital marketing.

Mr.Calvyn Lee
Certified Digital Marketing Trainer

Calvyn Lee started his journey on Information Technology as an IT Technician since 2004. After graduation from University Tunku Abdul Rahman in 2006, he entered the hospitality field as IT Officer. In 2008, he started as an IT Engineer with an IT Infrastructure company.

From 2009 to 2012 Calvyn joined an American multinational telecommunications company in Penang as Infrastructure Engineer and moved into a global broad-based IT distribution, a Fortune 500 company that focuses on enterprise computing.

In 2018, Calvyn was appointed as a certified Digital Marketing Trainer by MDEC (Malaysia Digital Economy Corporate), a government-owned agency who pioneer the transformation of Malaysia’s digital economy.

Calvyn was tasked to conduct courses under eUsahawan program, an initiative to educate Malaysians on digital entrepreneurship and share ways to generate additional income through digital platforms.

Recently, he completed the Train the Trainer (TTT) certification programme by PSMB (Pembangunan Sumber Manusia Berhad), a Ministry of Human Resource in Malaysia, and is a certified HRDF corporate trainer.

As a trainer, Calvyn’s passion is to help pioneer the transformation of Malaysia’s digital economy, help individual freelancers, entrepreneurs, start-up company & businesses to build an online presence, to transform and bring their businesses to the next level!